Business Websites2017-03-10T20:25:42+00:00


Virtually all websites collect the information of their visitors to some degree. The more personal this information is, the more critical a well-defined privacy policy is for the business. Similarly, depending on the nature of the business conducted online, a terms and conditions of use policy should also be established to ensure the business is covered if events outside its control impact the users of its site.

If a company’s website collects information from its visitors, and virtually all websites do to some degree, a privacy policy should be drafted and posted prominently on the website. A privacy policy must be tailored to the specific needs of the business and the characteristics of the website itself.

While many business owners simply “cut and paste” a privacy policy, this is a situation where one size does not fit all. The more personal the information that is collected, the more imperative a comprehensive policy is for the website.

When determining what type of policy is necessary for a particular site or company, all aspects of the company should be taken into account—e.g., customer service, marketing, technical, executive, and legal departments. Some helpful questions to consider are:

  • What information will be gathered on the site?
  • What will the information be used for?
  • How is the information gathered?
  • Who will use the site?
  • Will the information be shared with third-parties?
  • What information may be collected in the future?

Finally, the policy should be review periodically to ensure it is accurate and it is not representing an inaccurate level of protection.

Terms and conditions of use inform visitors of a website of the rules governing its use. These are rules that visitors are required to obey in order to continue using the site. If a user does not agree with the terms, the simply cannot use the site—there is no negotiation.

Terms and conditions of use should be properly tailored to the activities of the business and the website. Like privacy policies, this not a case of “one size fits all.”